Hugh Hewitt author of BLOG was on the PC Show Friday

Hugh Hewitt was on the show Friday to talk about his new book BLOG he inspired me to start this one. He gave me a little shout out on his blog.

A new media note. Book tours can be very time consuming and very expensive, but they allow an author to connect with local audience in the same way that a local morning drive talk show host connects with his or her audience. Launch Radio Networks has figured out how to do a "virtual" book tour by lining up 10 minutes segments with a series of hosts that accomplishes in 90 minutes what would otherwise take weeks to organize. I just finished a series of interviews with key talkers in Orlando (WFLA's Pat Campbell), Indianapolis (WXNT's Abdul) Medford (KMED's Bill Meyer), Baltimore (WCBM's Sean and Frank) Hartford (WTIC's Ray and Diane) Lansing (Mark and Joanne) Youngstown (WKBN's Robert Mangino) and Wassau (WSAU's Pat Snyder.) Eight cities covered and done so with a trusted host or hosts (all of whom seemed much more aware of the blogosphere than many newspaper types) but coordinated out of one studio in New York and one author in California. That's a fine innovation

All of these conversations also showed me that the penetration of blogging into the talk radio world is fairly complete. Each of these hosts read the blogs and most
are on the verge of launching their own in response to the obvious effectiveness of the platform.

Special thanks to Bernadette at LAUNCH who makes these great interviews possible.