So why do liberals fare so poorly on air?

Check out this great article in The LA Times...

Why the Liberals Can't Keep Air America From Spiraling In

The liberal Air America Radio, just past its first birthday, has probably enjoyed more free publicity than any enterprise in recent history. But don't believe the hype: Air America's left-wing answer to conservative talk radio is failing, just as previous efforts to find liberal Rush Limbaughs have failed.

Successful talk radio is conservative for three reasons:
• Entertainment value
• Fragmentation of the potential audience
• Liberal bias in the old media.